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Public Relations

Media Monitoring and Media List Creation

You have access to two tools for media list creation (Meltwater and Cision) and one tool for media monitoring (Meltwater).

Meltwater has a number of training videos you can access through the Meltwater Academy.  

You also have access to Cision media list creation, but the tool must be accessed in the library (B Building at Lakeshore, LRC at North)

Find Company and Industry Reports

Passport, IBISWorld, and Marketline contain company and industry reports.

Statista contains a huge variety of charts, statistics, and other information, including customer profiles, company and industry information. 

Business Source Complete contains PESTLE analysis in its Country Profiles

Find Consumer Behaviour and Media Use Informaion

Vividata and Media Technology Monitor show the results of surveys of Canadian consumers

Vividata includes demographic, spending, media consumption and psychographic information on consumers over the age of 14

Media Technology Monitor includes information on Canadians' media use by demographic sector, geography and type of media.

Find Journal Articles

A general search for journal articles is best done in the Page 1+ search box on the Library home page.

If you are getting too many, or not enough on topic, results, try one of the smaller databases listed below:

Or you could go BIGGER and search Google Scholar linked to Humber resources

Find Newspaper and Magazine Articles

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