Your Librarian
Meet Your Librarian
Hi. I'm Sandra, the librarian for the Faculty of Media Studies and Creative Arts.
I hope the material below helps you in your research, but if you need more help you can
- contact me by email at sandra.herber@humber.ca or
- book an appointment with me, using my booking calendar or,
- for immediate help, use our chat service, located on the Library homepage.
Overview
Hi, I'm Sandra Herber, the librarian for Media Studies at the Lakeshore campus.
Welcome to your Library Guide for PRC 5504 (Research for Public Relations)
In the left-hand column you will find ways to connect with me.
In the main area below you will find links to the key Library tools, grouped by what you will find in them
When looking for:
- target market/consumer behaviour information, look in in Vividata, MTM (media use only) and Statista
- industry research (for example, information on competitors), look in Passport, IBISWorld, GlobalData Explorer and Statista
- company research, look in Passport, GlobalData Explorer and Statista
If you're having trouble with your research, you can email me at sandra.herber@humber.ca or you can book an appointment with me through my appointment calendar.
Links to the Library Databases You Will Need
Target Market - Consumer Behaviour/Demographics
- Vivintel This link opens in a new windowContains Canadian consumer spending, media habits, and psychographics based on the Survey of the Canadian Consumer.
- Media Technology Monitor (MTM) Reports This link opens in a new windowContains reports and data analysis from a survey of 12,000 Canadians' media habits, technology ownership and use conducted by CBC-Radio Canada since 2004.
- Statista This link opens in a new windowContains statistics, charts, tables, and public opinion polls on marketing, demographics, consumers, communication, technology, politics, health, and leisure.
Industry Research
- IBISWorld This link opens in a new windowContains reports on Canadian industries. The industry reports include industry performance, outlook, product, markets, competitive landscape, major companies, and operating conditions.
- Passport This link opens in a new windowContains Canadian and international company and industry reports on consumer goods and services. (Note for Mac users: there are known issues if you access the portal with Firefox. Please use a different browser.)
- GlobalData Explorer This link opens in a new windowFormerly known as Marketline, this database contains Canadian and international company reports, industry reports, country reports, and influencer reports.
- Statista This link opens in a new windowContains statistics, charts, tables, and public opinion polls on marketing, demographics, consumers, communication, technology, politics, health, and leisure.
Company Research
- Passport This link opens in a new windowContains Canadian and international company and industry reports on consumer goods and services. (Note for Mac users: there are known issues if you access the portal with Firefox. Please use a different browser.)
- GlobalData Explorer This link opens in a new windowFormerly known as Marketline, this database contains Canadian and international company reports, industry reports, country reports, and influencer reports.
- Statista This link opens in a new windowContains statistics, charts, tables, and public opinion polls on marketing, demographics, consumers, communication, technology, politics, health, and leisure.
Company and Industry Research Videos
the Library created this series of videos on company and industry research:
- Company Research: Introduction to the Series
- Company Research: Google and Wikipedia
- Company/Industry Research: MarketLine and Canadian Newsstream
- Company/Industry Research: IBISWorld and Passport
The videos will play one after another in the frame below
Created - January 2022
This content was created in January, 2022. To get updates for this material, contact Sandra Herber at sandra.herber@humber.ca