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Marketing 255

Humber College Demographics

Use the following resources to research the demographics of the students at Humber College and at colleges in Ontario as a whole.

Humber College Public Tableau Site
Access to statistics from the Student Success Survey, Graduate Report, and KPIs.
Humber College Backgrounder and Fact Sheet 2019/2020
Brief facts about Humber College's student population. This document was created for media outlets.
Colleges Ontario Student and Graduate Profiles 2022
2022 demographic information on students from Ontario Colleges as a whole.

Simply Analytics

SimplyAnalytics This link opens in a new window
Use Simply Analytics to map demographic, psychographic (Environics Prizm), and company information over geographic areas. Define a target market, pick a business location, and learn about nearby competitors.

Statista

Statista This link opens in a new window
Contains statistics, charts, tables, and public opinion polls on marketing, demographics, consumers, communication, technology, politics, health, and leisure.

Vividata

Vividata This link opens in a new window
Contains Canadian consumer spending, media habits, and psychographics based on the Survey of the Canadian Consumer.

Humber Libraries Vividata Guide (pdf)
Includes step-by-step instructions and a list of the variables used in Vividata
Video Tutorials
Three short videos demonstrating how to use Vividata

Statistics Canada