Marketing 255

Formerly known as Marketline, this database contains Canadian and international company reports, industry reports, country reports, and influencer reports.

Contains reports on Canadian industries. The industry reports include industry performance, outlook, product, markets, competitive landscape, major companies, and operating conditions.

Contains Canadian and international company and industry reports on consumer goods and services. (Note for Mac users: there are known issues if you access the portal with Firefox. Please use a different browser.)

Use Simply Analytics to map demographic, psychographic (Environics Prizm), and company information over geographic areas. Define a target market, pick a business location, and learn about nearby competitors.

Contains statistics, charts, tables, and public opinion polls on marketing, demographics, consumers, communication, technology, politics, health, and leisure.