LibGuides: Marketing 255: Target Market Information

Humber College Demographics

Use the following resources to research the demographics of the students at Humber College and at colleges in Ontario as a whole.

Humber Student Success Survey
Detailed demographic information from the Fall 2019 Humber Student Success Survey.
Humber College Quick Fact Sheet 2020/21
Brochure highlighting key facts and figures about Humber College.
Humber College Backgrounder and Fact Sheet 2019/2020
Brief facts about Humber College's student population. This document was created for media outlets.
Colleges Ontario Student and Graduate Profiles 2020
2020 demographic information on students from Ontario Colleges as a whole.

SimplyAnalytics
Use Simply Analytics to map demographic, psychographic (Environics Prizm), and company information over geographic areas. Define a target market, pick a business location, and learn about nearby competitors.

Vividata
Vividata surveys over 40,000 Canadians on their consumption of over 3,500 products and services. The survey results include demographic and psychographic information such as age, gender, and household status, as well as media, brand, and shopping preferences.

Humber Libraries Vividata Guide (pdf)
Includes step-by-step instructions and a list of the variables used in Vividata
Video Tutorials
Three short videos demonstrating how to use Vividata