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Marketing 255

Humber College Demographics

Use the following resources to research the demographics of the students at Humber College and at colleges in Ontario as a whole.

Humber Student Success Survey
Detailed demographic information from the Fall 2020 Humber Student Success Survey.
Humber College Backgrounder and Fact Sheet 2019/2020
Brief facts about Humber College's student population. This document was created for media outlets.
Colleges Ontario Student and Graduate Profiles 2020
2020 demographic information on students from Ontario Colleges as a whole.

Simply Analytics

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Use Simply Analytics to map demographic, psychographic (Environics Prizm), and company information over geographic areas. Define a target market, pick a business location, and learn about nearby competitors.

Statista

Statista This link opens in a new window
Statistics, charts, graphs and tables on marketing, demographics, consumers, communication, technology, politics, health, leisure and public opinion polls.

Vividata

Vividata This link opens in a new window
Vividata surveys over 40,000 Canadians on their consumption of over 3,500 products and services. The survey results include demographic and psychographic information such as age, gender, and household status, as well as media, brand, and shopping preferences.

Humber Libraries Vividata Guide (pdf)
Includes step-by-step instructions and a list of the variables used in Vividata
Video Tutorials
Three short videos demonstrating how to use Vividata

Statistics Canada