Librarian - Lakeshore Campus
Librarian
Databases
- MarketLine This link opens in a new windowContains Canadian and international company reports, industry reports, country reports, and influencer reports.
- Canadian Newsstream This link opens in a new windowArticles available in 17 major Canadian Newspapers, such as the Globe and Mail; National Post and Toronto Star.
- Passport This link opens in a new windowContains Canadian and international company and industry reports on consumer goods and services.
- IBISWorld This link opens in a new windowContains reports on Canadian industries. The industry reports include industry performance, outlook, product, markets, competitive landscape, major companies, and operating conditions.
- Statista This link opens in a new windowContains statistics, charts, tables, and public opinion polls on marketing, demographics, consumers, communication, technology, politics, health, and leisure.
- Vividata This link opens in a new windowContains Canadian consumer spending, media habits, and psychographics based on the Survey of the Canadian Consumer.
- Warc This link opens in a new windowThe World Advertising Research Centre includes over
30, 000 international case studies. Future marketing trends, market forecasts, major company profiles, conference reports and current news is also included. - ABI/Inform This link opens in a new windowSearch 1,920 publications, available in full text. ABI/INFORM Global offers the latest business and financial information. Locate information on Global business conditions, management techniques, business trends, and more.
- Business Source Complete This link opens in a new windowSearch over 2,300 fulltext business journals, non-journal content includes market research reports, industry reports, country reports, company profiles and SWOT analysis.
- EconLit This link opens in a new windowContains peer-reviewed and other academic journal articles, as well as eBooks, book reviews, dissertations, and working papers on economics.
