Marketing

This international database provides access to 1,300 market reports that analyze 21 consumer and service industries across 80 countries. Also includes more than 6,500 company profiles.

Vividata surveys over 40,000 Canadians on their consumption of over 3,500 products and services. The survey results include demographic and psychographic information such as age, gender, and household status, as well as media, brand, and shopping preferences.

Provides access to industry reports containing analysis, statistics, and market characteristics on a wide variety of Canadian industries, organized by NAICS code.

Marketline Advantage provides access to a comprehensive collection of company, industry and country information, extending across 200+ countries and every major industry.

Statistics, charts, graphs and tables on marketing, demographics, consumers, communication, technology, politics, health, leisure and public opinion polls.

The World Advertising Research Centre includes case studies from major markets including North America, the UK, mainland Europe and Australia, India and China.

Map demographic, psychographic (Environics Prizm), and company information over geographic areas. Define a target market, pick a business location, and learn about nearby competitors.

A Canadian-focused research product in the area of technology ownership and use, MTM Reports provide information based on a media survey conducted of 12,000 Canadians twice a year showing results going back to 2004.

Access information on over 20,000 advertising agencies and 70,000 ads.

CARDonline provides advertising rates, data and media planning information.

Offers access to the full text of nearly 300 newspapers published in Canada, including the Toronto Star and the Globe and Mail.

Search more than one thousand international business journals for in-depth coverage of business and economic conditions, management techniques, theory, and practice of business, advertising, marketing, economics, human resources, finance, taxation, computers, and more.

Find accurate phone-verified information for companies in Canada in this database of 1.5 million businesses.

Access news, business and legal information from thousands of sources.

Deals with food industry-related issues. More than 1,000 key food industry and market reports are available.

Search thousands of business journals. This database includes market research reports, detailed Datamonitor company and industry profiles, as well as country economic reports from the EIU, Global Insight and CountryWatch.

Looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising.