Marketing

Contains Canadian and international company and industry reports on consumer goods and services.

Contains Canadian consumer spending, media habits, and psychographics based on the Survey of the Canadian Consumer.

Contains reports on Canadian industries. The industry reports include industry performance, outlook, product, markets, competitive landscape, major companies, and operating conditions.

Contains Canadian and international company reports, industry reports, country reports, and influencer reports.

Contains statistics, charts, tables, and public opinion polls on marketing, demographics, consumers, communication, technology, politics, health, and leisure.

Contains material from the World Advertising Research Centre (WARC) including case studies of award-winning advertising campaigns, strategy, and best practices guides, advertising trends, surveys, and reports.

Maps demographic, psychographic (Environics Prizm) and company information over geographic areas. Define a target market, pick a business location and/or learn about nearby competitors.

Contains reports and data analysis from a survey of 12,000 Canadians' media habits, technology ownership and use conducted by CBC-Radio Canada since 2004.

Contains print, digital, TV, magazine, and radio advertising campaigns (many of them award-winning) and advertising agency profiles.

Contains advertising rates, data, and media planning information. You cannot create reports or media lists with our subscription.

Contains articles from national and local Canadian newspapers. Includes The Globe and Mail, the Toronto Star, the National Post, and the Vancouver Sun, among others.

Contains peer-reviewed and other academic journal articles, eBooks, newspapers, and magazines on business and economics; First Research industry reports, Economist Intelligence Unit commodity reports and country reports and Oxford Economics country industry forecasts.

Contains listings for Canadian businesses with information on business size, ownership, sales, executives, financial data, and location. It also includes US jobs and internships.

Contains international and domestic newspapers, magazines, and trade journals, company financial information, industry and market news, legal resources, medical news, abstracts, and country profiles.

Contains peer-reviewed and other academic journal articles and eBooks on the food industry.

Contains peer-reviewed and other academic journal articles on business and economics, as well as company, industry, and country reports.

Looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising.