Marketing

This international database provides access to 1,300 market reports that analyze 21 consumer and service industries across 80 countries. Also includes more than 6,500 company profiles.

Provides access to industry reports containing analysis, statistics, and market characteristics on a wide variety of Canadian industries, organized by NAICS code.

Deals with food industry-related issues. More than 1,000 key food industry and market reports are available.

Provides information on print readership, non-print media exposure, product usage and lifestyles.

Search thousands of business journals. This database includes market research reports, detailed Datamonitor company and industry profiles, as well as country economic reports from the EIU, Global Insight and CountryWatch.

The World Advertising Research Centre includes case studies from major markets including North America, the UK, mainland Europe and Australia, India and China.

CARDonline provides advertising rates, data and media planning information.

A Canadian-focused research product in the area of technology ownership and use, MTM Reports provide information based on a media survey conducted of 12,000 Canadians twice a year showing results going back to 2004.

Offers access to the full text of nearly 300 newspapers published in Canada, including the Toronto Star and the Globe and Mail.

Search more than one thousand international business journals for in-depth coverage of business and economic conditions, management techniques, theory, and practice of business, advertising, marketing, economics, human resources, finance, taxation, computers, and more.

comScore is a global leader in measuring the digital world and the preferred source of digital business analytics.

Find accurate phone-verified information for companies in Canada in this database of 1.5 million businesses.

Provides detailed and comprehensive Canadian company and industry information, including investor reports and corporate surveys.

Access news, business and legal information from thousands of sources.

Looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising.