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Digital Business Management
Use this guide for print and electronic resources.
Contains reports on Canadian industries. The industry reports include industry performance, outlook, product, markets, competitive landscape, major companies, and operating conditions.
Contains material from the World Advertising Research Centre (WARC) including case studies of award-winning advertising campaigns, strategy, and best practices guides, advertising trends, surveys, and reports.
Contains statistics, charts, tables, and public opinion polls on marketing, demographics, consumers, communication, technology, politics, health, and leisure.
Contains peer-reviewed and other academic journal articles, eBooks, newspapers, and magazines on business and economics; First Research industry reports, Economist Intelligence Unit commodity reports and country reports and Oxford Economics country industry forecasts.
Contains articles from national and local Canadian newspapers. Includes The Globe and Mail, the Toronto Star, the National Post, and the Vancouver Sun, among others.
Contains international and domestic newspapers, magazines, and trade journals, company financial information, industry and market news, legal resources, medical news, abstracts, and country profiles.