Business Librarian
Simply Analytics
- SimplyAnalytics This link opens in a new windowUse Simply Analytics to map demographic, psychographic (Environics Prizm), and company information over geographic areas. Define a target market, pick a business location, and learn about nearby competitors.
Vividata
- Vividata This link opens in a new windowContains Canadian consumer spending, media habits, and psychographics based on the Survey of the Canadian Consumer.
- Humber Libraries Vividata Guide (pdf)Includes step-by-step instructions and a list of the variables used in Vividata
- Video TutorialsThree short videos demonstrating how to use Vividata
Company & Industry Information
Locate current articles for CRM and targeted marketing by using the following databases:
- MarketLine This link opens in a new windowContains Canadian and international company reports, industry reports, country reports, and influencer reports.
- Canadian Newsstream This link opens in a new windowContains articles from national and local Canadian newspapers. Includes The Globe and Mail, the Toronto Star, the National Post, and the Vancouver Sun, among others.
- Statista This link opens in a new windowContains statistics, charts, tables, and public opinion polls on marketing, demographics, consumers, communication, technology, politics, health, and leisure.
- Nexis Uni This link opens in a new windowSearch international news from 3,000+ sources including newspapers, journals, magazines and newsletters. Search for company profiles; make company lists; find financial information; compare companies and more.
- Passport This link opens in a new windowContains Canadian and international company and industry reports on consumer goods and services.
- Warc This link opens in a new windowThe World Advertising Research Centre includes over
30, 000 international case studies. Future marketing trends, market forecasts, major company profiles, conference reports and current news is also included. - Business Source Complete This link opens in a new windowContains peer-reviewed and other academic journal articles on business and economics, as well as company, industry, and country reports.