CRM and Targeted Marketing

Use Simply Analytics to map demographic, psychographic (Environics Prizm), and company information over geographic areas. Define a target market, pick a business location, and learn about nearby competitors.

Vividata surveys over 40,000 Canadians on their consumption of over 3,500 products and services. The survey results include demographic and psychographic information such as age, gender, and household status, as well as media, brand, and shopping preferences.

Marketline Advantage provides access to a comprehensive collection of company, industry and country information, extending across 200+ countries and every major industry.

Offers access to the full text of nearly 300 newspapers published in Canada, including the Toronto Star and the Globe and Mail.

Statistics, charts, graphs and tables on marketing, demographics, consumers, communication, technology, politics, health, leisure and public opinion polls.

Search international news from 3,000+ sources including newspapers, journals, magazines and newsletters. Search for company profiles; make company lists; find financial information; compare companies and more.

This international database provides access to 1,300 market reports that analyze 21 consumer and service industries across 80 countries. Also includes more than 6,500 company profiles.

The World Advertising Research Centre includes over
30, 000 international case studies. Future marketing trends, market forecasts, major company profiles, conference reports and current news is also included.

Search thousands of business journals. This database includes market research reports, detailed Datamonitor company and industry profiles, as well as country economic reports from the EIU, Global Insight and CountryWatch.