When you are creating a new product you will need to find out the following information
Use the resources below to discover:
- What does the current economic status of your industry or sector look like?
- What are comparable products in the marketplace?
- Who are your competitors?
- IBISWorld This link opens in a new windowContains reports on Canadian industries. The industry reports include industry performance, outlook, product, markets, competitive landscape, major companies, and operating conditions.
- Passport This link opens in a new windowContains Canadian and international company and industry reports on consumer goods and services. (Note for Mac users: there are known issues if you access the portal with Firefox. Please use a different browser.)
- Vividata This link opens in a new windowContains Canadian consumer spending, media habits, and psychographics based on the Survey of the Canadian Consumer.
- Statista This link opens in a new windowContains statistics, charts, tables, and public opinion polls on marketing, demographics, consumers, communication, technology, politics, health, and leisure.
- Business Source Complete This link opens in a new windowContains peer-reviewed and other academic journal articles on business and economics, as well as company, industry, and country reports.
Royalty Free Images
Looking for images to use in your presentations or assignments? Here are some resources where you can search for royalty-free images with a Creative Commons License:
- FlickrFlickr is an online image hosting service that provides access to tens of billions of images.
When you search for images, choose "All creative commons" as your license type. You can also limit your search by dominant colour, orientation, size, and other stylistic choices. - Google ImagesTo filter your Google image search results, choose TOOLS > USAGE RIGHTS > LABELLED FOR REUSE.
You can also limit your results by size, colour and image type. - UnsplashUnsplash is a great resource for royalty-free high-resolution images.
- PixabayPixabay is another great resource for royalty-free high-resolution images. PLEASE NOTE: Avoid the top row of results in your searches - these are images from a stock photograph supplier, Shutterstock. These images are thumbnails for paid resources and contain a watermark. Anything below the top row of results will be free images with Creative Commons licenses.
- Getty Open ContentOver 100,000 images from the J. Paul Getty Museum and the Getty Research Institute.