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Advertising and Marketing Communication

Topic and Strategy

Nonprofits and Donations

Information about people who donate to charity and also nonprofit campaigns can be found in:

  1. WARC - find award-winning nonprofit campaigns for inspiration
  2. Vividata - find consumer behaviour information on target donors such as
    1. Millennial Parents
    2. Retired/Empty Nesters
  3. Vividata - find profiles of donors and amounts donated, as well as areas of donation
  4. Statista - profiles on consumers who donate to charity, as well a profiles of charitable donations in Canada
  5. The link below connects you to the listing of all charities in Canada

Use this guide for the new Vividata interface:

Vividata Guide for Vivintel interface