Business Librarian
Library 101
Databases
- Adforum This link opens in a new windowContains print, digital, TV, magazine, and radio advertising campaigns (many of them award-winning) and advertising agency profiles.
- Warc This link opens in a new windowContains material from the World Advertising Research Centre (WARC) including case studies of award-winning advertising campaigns, strategy, and best practices guides, advertising trends, surveys, and reports.
- Passport This link opens in a new windowContains Canadian and international company and industry reports on consumer goods and services.
- IBISWorld This link opens in a new windowContains reports on Canadian industries. The industry reports include industry performance, outlook, product, markets, competitive landscape, major companies, and operating conditions.
- MarketLine This link opens in a new windowContains Canadian and international company reports, industry reports, country reports, and influencer reports.
- Vividata This link opens in a new windowContains Canadian consumer spending, media habits, and psychographics based on the Survey of the Canadian Consumer.
- Statista This link opens in a new windowContains statistics, charts, tables, and public opinion polls on marketing, demographics, consumers, communication, technology, politics, health, and leisure.
- Media Technology Monitor (MTM) Reports This link opens in a new windowContains reports and data analysis from a survey of 12,000 Canadians' media habits, technology ownership and use conducted by CBC-Radio Canada since 2004.
- CARDonline This link opens in a new windowContains advertising rates, data, and media planning information. You cannot create reports or media lists with our subscription.
- Media Names & Numbers This link opens in a new windowContains listings of Canadian print and broadcast media with essential contact details including names of editors and producers and their contact information.
- Canadian Newsstream This link opens in a new windowContains articles from national and local Canadian newspapers. Includes The Globe and Mail, the Toronto Star, the National Post, and the Vancouver Sun, among others.
- ABI/Inform This link opens in a new windowSearch 1,920 international busines publications, available in full text. Locate information on global business conditions, management techniques, business trends, and more.
- Business Source Complete This link opens in a new windowContains peer-reviewed and other academic journal articles on business and economics, as well as company, industry, and country reports.
