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This subject guide has been developed to assist students enrolled in MKTG 205 - Retailing program to research their assignments. The students will use various library resources to evaluate a retail location.

Getting Started

Use this guide as a starting point for researching Canadian retail data.

If you require more specific retail information, use the tabs at the left side of the guide to narrow your search


Retail Research

The Retail Location Assessment Assignment for MKTG 205 focuses on evaluating a retail location.  The project is designed to use research-based knowledge to interpret statistics and assess the trade area and site for retail potential.

Retail Terminology - Books

Retailing has its own lexicon.  Commonly used terms used in retail can be found in the following resources.

Retail Terminology - eResources