MKTG 205 - Retailing

Formerly known as Marketline, this database contains Canadian and international company reports, industry reports, country reports, and influencer reports.

Go to "Canada Industry Reports (NAICS)" and select "Retail Trade in Canada." Look for reports in your chosen area of the retail market (e.g. Consumer Electronics).

Contains listings for Canadian businesses with information on business size, ownership, sales, executives, financial data, and location. It also includes US jobs and internships.

Contains Canadian and international company and industry reports on consumer goods and services. (Note for Mac users: there are known issues if you access the portal with Firefox. Please use a different browser.)

Maps demographic, psychographic (Environics Prizm) and company information over geographic areas. Define a target market, pick a business location and/or learn about nearby competitors.

Contains statistics, charts, tables, and public opinion polls on marketing, demographics, consumers, communication, technology, politics, health, and leisure.