MKTG 205 - Retailing

Use Simply Analytics to map demographic, psychographic (Environics Prizm), and company information over geographic areas. Define a target market, pick a business location, and learn about nearby competitors.

Vividata surveys over 40,000 Canadians on their consumption of over 3,500 products and services. The survey results include demographic and psychographic information such as age, gender, and household status, as well as media, brand, and shopping preferences.