Library 101
Your Librarian
Find Journal Articles
A general search for journal articles is best done on the DISCOVER search box on the Library home page.
If you are getting too many, or not enough on topic, results, try one of the smaller databases listed below:
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Communications and Mass Media CompleteOffers full text articles for over 200 journals in the fields of communication and mass media studies.
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Business Source CompleteSearch thousands of business journals. This database includes market research reports, detailed Datamonitor company and industry profiles, as well as country economic reports from the EIU, Global Insight and CountryWatch.
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CBCA CompleteCanadian Business & Current Affairs (CBCA) Complete combines full text and indexed content from all four CBCA database subsets (Business, Current Events, Education, and Reference).
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ABI/InformSearch more than one thousand international business journals for in-depth coverage of business and economic conditions, management techniques, theory, and practice of business, advertising, marketing, economics, human resources, finance, taxation, computers, and more.
Find Newspaper and Magazine Articles
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Canadian NewsstreamOffers access to the full text of nearly 300 newspapers published in Canada, including the Toronto Star and the Globe and Mail.
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U.S. NewsstreamThis database provides access to current U.S. news content, as well as archives. It features top newspapers, wires, broadcast transcripts, blogs, and news sites such as The New York Times, the Wall Street Journal, Washington Post, Los Angeles Times, Boston Globe, Newsday, and Chicago Tribune.
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Infotrac Newsstand1,100 newspapers from Canada, US and around the world. Also includes 88 local Ontario newspapers like the Etobicoke Guardian. You will also find radio and tv broadcasts and transcripts.
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ABI/InformSearch more than one thousand international business journals for in-depth coverage of business and economic conditions, management techniques, theory, and practice of business, advertising, marketing, economics, human resources, finance, taxation, computers, and more.
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CBCA CompleteCanadian Business & Current Affairs (CBCA) Complete combines full text and indexed content from all four CBCA database subsets (Business, Current Events, Education, and Reference).
Find Company, Industry, Consumer and Demographic Information
Vividata contains information on Canadian consumer behaviour, media consumption and opinions.
Simply Analytics contains demographic and psychographic information on large and small geographic areas in Canada.
Media Technology Monitor contains information on Canadians' media consumption.
Passport, IBISWorld, and Marketline contain company and industry reports.
Statista contains a huge variety of charts, statistics, and other information.
Business Source Complete contains PESTLE analysis in its Country Profiles
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VividataVividata surveys over 40,000 Canadians on their consumption of over 3,500 products and services. The survey results include demographic and psychographic information such as age, gender, and household status, as well as media, brand, and shopping preferences.
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SimplyAnalyticsMap demographic, psychographic (Environics Prizm), and company information over geographic areas. Define a target market, pick a business location, and learn about nearby competitors.
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Media Technology Monitor (MTM) ReportsA Canadian-focused research product in the area of technology ownership and use, MTM Reports provide information based on a media survey conducted of 12,000 Canadians twice a year showing results going back to 2004.
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PassportThis international database provides access to 1,300 market reports that analyze 21 consumer and service industries across 80 countries. Also includes more than 6,500 company profiles.
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IBISWorldProvides access to industry reports containing analysis, statistics, and market characteristics on a wide variety of Canadian industries, organized by NAICS code.
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MarketLineMarketline Advantage provides access to a comprehensive collection of company, industry and country information, extending across 200+ countries and every major industry.
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StatistaStatistics, charts, graphs and tables on marketing, demographics, consumers, communication, technology, politics, health, leisure and public opinion polls.
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Business Source CompleteSearch thousands of business journals. This database includes market research reports, detailed Datamonitor company and industry profiles, as well as country economic reports from the EIU, Global Insight and CountryWatch.
