A general search for journal articles is best done in the Page 1+ Library search box on the Library home page.
If you are getting too many, or not enough on topic, results, try one of the smaller databases listed below:
Or you could go BIGGER and search Google Scholar linked to Humber resources
Vividata contains information on Canadian consumer behaviour, media consumption and opinions.
Simply Analytics contains demographic and psychographic information on large and small geographic areas in Canada.
Media Technology Monitor contains information on Canadians' media consumption.
Passport, IBISWorld, and Marketline contain company and industry reports.
Statista contains a huge variety of charts, statistics, and other information.
Business Source Complete contains PESTLE analysis in its Country Profiles