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The World Advertising Research Centre includes case studies from major markets including North America, the UK, mainland Europe and Australia, India and China.
Find Journal Articles
A general search for journal articles is best done on the DISCOVER search box on the Library home page.
If you are getting too many, or not enough on topic, results, try one of the smaller databases listed below:
Search thousands of business journals. This database includes market research reports, detailed Datamonitor company and industry profiles, as well as country economic reports from the EIU, Global Insight and CountryWatch.
Canadian Business & Current Affairs (CBCA) Complete combines full text and indexed content from all four CBCA database subsets (Business, Current Events, Education, and Reference).
Search more than one thousand international business journals for in-depth coverage of business and economic conditions, management techniques, theory, and practice of business, advertising, marketing, economics, human resources, finance, taxation, computers, and more.
Expanded collection includes books, videos and learning paths. Personalized features like favorite topics and playlists available without setting up an account. The mobile app allows for offline viewing.